SEO Content Writing Services

Communicate Your Brand Purpose and Demonstrate Your Expertise

Content Writing Engage Your Target Audience and Foster Trust

As more companies turn to online marketing and compete on digital platforms, many businesses also struggle to gain traction for their brand and stay ahead of the curve. Showcase your industry knowledge and rise above this saturated digital marketplace through effective content writing and consistent content marketing efforts.

Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO friendly content.

Why SEO Content Writing Is So Important

Think of SEO and content marketing as two overlapping digital marketing strategies: A content creation strategy focuses on generating quality web content that provides value to search engines and online users. SEO, on the other hand, deals with content optimization and the more technical aspects of your website, such as page speed and keyword research and integration.

SEO without website content is like building a house without a framework. You cannot attract website visitors and increase the quality of your site traffic if your site does not contain useful website content. Similarly, your web content writing efforts will be wasted if you don’t have a concrete content marketing SEO plan.

Why You Need a Content Marketing Strategy

Develop Your Competitive Advantage and Reach Your Goals

Create Consistent, High-Quality Content

Successful SEO content marketing doesn’t happen in a flash. You need a smart content creation strategy and data-driven SEO keyword strategy to create SEO friendly content that converts. If you don’t have a well-laid-out content strategy plan, your content marketing efforts will fall flat. Content strategies are designed to provide your business with a clear direction in creating consistent, valuable SEO content.

Retain Page Visitors

Great web content is a vital asset in keeping page visitors on your website and compelling them to sign up for your blog updates and come back for more. With the right SEO content strategy, you can effortlessly capture your prospects’ attention and continually reinforce a positive brand impression. Content marketing agencies formulate website content strategies focused on building and strengthening relationships with online users.

Gain Better Traction

What topics should you focus on? Which types of content resonate with your target audience? What brand-related questions are your customers asking online? Having an SEO content strategy makes it easier for you to identify the topics you need to address in your website content and map out content marketing strategies for better audience targeting and brand promotion.

Cultivate Brand Loyalty

A HubSpot study revealed that nearly 40 percent of marketers consider web content creation services essential components of their overall digital marketing strategy, especially in generating brand loyalty. A growth-driven website content plan allows you to write more useful online content for potential customers, showcase your market expertise and build a community around your brand.

Save Time, Money and Resources

On average, it takes approximately 3 hours and 55 minutes for a content writer to finish a blog post. Evidently, SEO content creation takes time. By prioritizing your content marketing plan, you can ensure all your time, money and resources are strategically spent unlocking your website content’s full potential and creating relevant content marketing SEO pieces around topics that your ideal audience is interested in.

Avoid Google Penalty

Google penalizes websites that implement black hat content marketing strategies, such as keyword stuffing, copyright infringing and link spamming. To protect your website from Google penalties, you need white hat website content strategies that meet search engine standards. Content writing companies recommend keeping abreast of the latest SEO developments and new algorithm updates to ensure your rankings don’t slip and your revenues don’t fall.

Popular Content Types We Offer

Adopt an Online Strategy That Speaks Directly to Your Customer

When you hear “content writing,” what do you think of? If you’re like most businesses, blog posts would probably be the first thing that comes to your mind. While blogging is among the most well-known forms of online content, there’s a lot more SEO content that you can add to your SEO content marketing arsenal.

Our content strategy agency works with local businesses, enterprises, multiple-location companies and large franchises to handle the development and execution of their content management strategy. These are some of the most popular types of online content we can help you with:

Blog Posts

Statistics show websites with active blogs generate 97 percent more backlinks than their competition. Build brand awareness and generate more brand mentions from authoritative sites with useful and relevant blog posts. Our content writing agency uses advanced keyword research tools and performs extensive niche analysis to identify high-converting content ideas and create opportunities for social sharing.

Website Content

The quality and value of your web content determine whether page visitors stay or leave. As your dedicated content agency, we ensure your website content reflects your SEO keyword strategy, captures your unique brand voice and represents your company in a positive light. Our website content writer works closely with your in-house representatives to accurately communicate your website’s purpose and convince visitors to take action.

Service Pages

Do you offer two or more services? Or do you specialize in specific areas of your niche market? Our content strategy services team comprises SEO content writers with diverse industry knowledge and subject matter expertise, so you can rely on us to create expert content no matter your industry. Whether you’re in the healthcare, finance, construction, manufacturing or food delivery industry, our content writing company has got you covered!

Location-Specific Pages

Does your company serve two or more local and/or international locations? Our content marketing company creates city and state pages, depending on your business’s marketing needs and demands. We use a geo-specific SEO keyword research strategy to show customers where you are and highlight your specific brand offerings per location. These practices allow our content agency to improve your local SEO and attract targeted leads.

Landing Pages

Share the benefits of your products and services and convert more visitors into paying customers with SEO-optimized landing pages. SER’s SEO content writing service covers the creation of landing pages to support your social media paid advertising and pay-per-click (PPC) marketing campaigns. Our content expert ensures your web content matches your ads, creates strong calls-to-action (CTAs) and uses compelling web copy to improve your conversions.

Social Media Content

Social media marketing is one of the most cost-efficient ways to drive more inbound traffic and showcase your brand authority. Some marketers, however, take online content strategy development for granted, so they lose the opportunity to connect with more fans and followers. As your partner content writing company, we take note of the correct format and monitor character counts for each platform to deliver on-brand social media content that converts.

Ad Copy

Whether you’re introducing new products or services in the market, expanding your market scope or promoting company events, our SEO content services team can help you. We write compelling ad headlines, keep your descriptive copy short and simple, offer useful insights and include powerful CTAs to engage your audience wherever they’re active online. Our content company also runs A/B tests to determine which ad copy resonates the most with your prospects.

Case Studies

Case studies are valuable tools in establishing social proof and illustrating your brand principle. Unsure of how to write in-depth case studies? Our content marketing company formulates your digital content strategy and presents recommendations on structuring your case studies. Once we’ve agreed on a specific structure, our SEO content writer collects valuable data and turns it into a unique, shareable case study that highlights your significant accomplishments.

Press Releases

Gain immediate exposure and prove your brand authenticity through public relations (PR) campaigns. We use powerful action words to capture your readers’ attention, give straight-up facts and leverage CTAs and visual content to convey your brand story and increase your sales potential. As your dedicated SEO writing services provider, we run effective PR campaigns to maximize your reach and connect your brand with people who share the same vision.