Pay Per Click (PPC) Marketing
Gain High-Level Brand Exposure and Attract More Leads
Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Leverage Pay Per Click Marketing and Take Advantage of Consumer Search Opportunities
Search Engine Roots Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from SER’s pay per click internet marketing experts.
Our PPC Services
Grow Your Business With Optimized Paid Search Campaigns
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At SER, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Why Search Engine Roots’s PPC Services Are Better Than the Rest
Our SEO Solutions Work: We’ve Proven it Over and Over Again
We determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Comprehensive PPC Audit
Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.
Detailed Reporting
As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time.
Google Premier Partner
SER is a proud member of the coveted Google Premier Partners list. This designation means our PPC agency is among the top 3% of Google Partners in the U.S. We comprise a team of certified Google Ads PPC specialists with vast industry experience and digital marketing knowledge.
Customer-Focused PPC Company
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
Multi-Location PPC
Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.
Dedicated Pay Per Click Specialists
At SER, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.